A New Look for Fall 2010

On Sunday we had a photo shoot for our new Fall 2010 collection.  I gathered a stellar team–cute West coast girl Christie Lee on hair and makeup, the awesome Eric Garcia behind the camera, our beautiful model Yulia, and Lisa and I managed the styling/bartending/DJ-ing and craft services duties.

Once our bagels were eaten and we were properly caffeinated, we got to work.  Angsty 90′s music provided the right amount of edge and attitude to convey the feeling of the new collection.  Of course there was just the right amount of chic and glamour as well–not to worry!

By 10am we decided we needed a little somethin’ somethin’, so Lisa made bloody marys.  A little vodka makes everything better, no?

Here are a few of my behind the scenes photos.  I couldn’t use a flash, so they’re a bit blurry…  Uh, I mean, I totally meant to have them look like that.  I did!  ;-)

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And as a teaser, you get just ONE of my favorite final images.  She’s pretty badass:

What do you think?